Wealth management sales training that wins — and keeps — client assets.
Advisers and relationship managers spend years learning markets and products, and almost no time practising the conversation: the first meeting, the suitability questions, the fee discussion, the review when the portfolio is down. Kollup lets them rehearse all of it against an AI client who pushes back like a real one — built from your approved wording, with a scored report after every call.
30-minute demo · we build one of your typical clients live on the call
- Set up in an afternoon
- Nothing to install
- 28+ languages
- No recordings kept
Live tip · Good — you acknowledged it without defending. Reconnect to his objectives and time horizon before you talk performance or fees.
Your advisers know the markets. Few have practised the conversation.
Qualifications cover products, regulation and ethics. They don’t cover the prospect who says “I can buy ETFs myself”, the client who wants a guarantee, or the entrepreneur who wants to wait until markets calm down. Junior advisers learn those conversations by sitting in on a senior colleague’s meetings a few times a year — and then have them for real, with someone’s savings on the table.
Retirees, entrepreneurs, professionals, heirs. Each has different goals, worries and ways of saying no.
First meeting, fact-find, recommendation, annual review, the call when markets fall — practised before it happens.
Suitability questions, costs and charges, risk warnings, what may never be implied — built into the scenario and the score.
Three ways of selling investments. Three very different conversations.
A private banker consolidating a family’s assets, an adviser running a fact-find and a fund salesperson pitching a buy list are all selling — but to different people, with different evidence and different rules.
Acquisition, consolidation and reviews
Relationship manager training for winning a client from a referral, bringing assets held elsewhere under one roof, and the annual review when performance has disappointed.
- “My bank already manages this”
- “I can buy ETFs myself”
- “Why is your fee so high?”
- “Let’s wait until markets settle”
The fact-find and the recommendation
Financial advisor training for the conversations inside the advice process: uncovering real objectives and capacity for loss, explaining a recommendation clearly, and handling a client who asks for something unsuitable.
- “Can you guarantee the return?”
- “My friend made 30% last year”
- “I don’t want to tie my money up”
- “Just keep it all in cash”
Wholesale and institutional sales
Fund sales to advisers, fund selectors and institutions: getting onto a platform or buy list, presenting a strategy in ten minutes, and defending fees against passive alternatives.
- “Why not a cheaper index fund?”
- “Your three-year numbers are weak”
- “We review our buy list next quarter”
- “What’s different about your process?”
Selling trading accounts? See forex sales training. Payments, e-money or crypto? See fintech sales training.
Practise the conversation and the obligations together.
MiFID II already asks firms to ensure, and be able to show, that staff giving investment advice or information “possess the necessary knowledge and competence” (Article 25(1)). Most MiFID II training checks knowledge with a test. A practice call shows whether it holds up in front of a client.
- Your approved wording in the scenario. Risk warnings, how you explain costs and charges, how you talk about past performance, and what may never be implied — written once by compliance, practised by everyone.
- Clients who test suitability. Build the client who wants a guaranteed return, the one who wants far more risk than they can afford, and the one who won’t share their full financial picture — and see who holds the line.
- The right questions actually asked. Objectives, time horizon, capacity for loss, knowledge and experience, sustainability preferences. Weight them through the focus areas, and the report quotes what was asked — and what was missed.
- Something to show for it. Every attempt is scored on the same rubric with the transcript attached — useful evidence, alongside your own training and competence records, of who practised what.
First meeting — “I just want a guaranteed 6%”
Graduate advisers · N. Christou · attempt 3 of 5 · 7 min 15 s
You handled the guarantee request well — clear and honest. But you moved to a proposal without asking how much of his savings he could afford to see fall. Cover capacity for loss and time horizon before any recommendation.
Three steps. That’s the whole product.
-
1
Build the client
Pick the conversation your advisers find hardest — the prospect happy with their bank, the client who wants a guarantee, the review after a bad year. Add your approved wording, set the client’s situation, goals, mood, language and voice, then assign it to a team or one adviser.
Head of advice or training · 5 minutes -
2
The adviser runs the conversation
In the browser, before a client meeting or between them. A real voice picks up, stays in character, asks the awkward question and pushes back if they’re rushed into a product — just like the client they’ll see tomorrow.
Adviser · until the client ends it -
3
The report lands
Seconds later: an overall score, four sub-scores, what they did well and the one thing to change — quoting their own words. Supervisors coach from the report instead of sitting in on every meeting.
Automatic · instant
Practise the hard calls before you need them.
Client relationships are rarely lost in the first meeting. They’re lost in the call after a bad quarter, or when the next generation inherits and has never met you.
The call nobody wants to make
When markets drop, the advisers who call first — calmly, with a clear message — are the ones clients remember. Practise that call in a quiet week, so nobody has to improvise it in a volatile one.
- “Should I sell everything?”
- “Why didn’t you see this coming?”
- “Move me to cash now”
Meeting the heirs
When wealth passes on, the children often have their own bank, their own views and no loyalty to the adviser their parents chose. Rehearse the first conversation with them before it decides where the assets go.
- “Dad chose you, not me”
- “I’ll move it to my own bank”
- “I only want sustainable investments”
Your clients choose the language. So should the practice.
Wealth centres serve clients from many countries, often in the client’s own language. Kollup runs practice calls, Live Assist and coaching reports in 28+ languages, and every report can come back in English, so a supervisor or compliance officer can review a conversation held in Russian, Arabic or German.
- English
- German
- French
- Dutch
- Spanish
- Portuguese
- Italian
- Swedish
- Danish
- Norwegian
- Finnish
- Polish
- Czech
- Slovak
- Hungarian
- Romanian
- Bulgarian
- Greek
- Turkish
- Russian
- Ukrainian
- Hebrew
- Arabic
- Hindi
- Japanese
- Korean
- Chinese
- …and more on request
From your costs and charges playbook: give the total cost as a percentage and as an amount, including product and service costs. Don’t compare with the bank’s figure until you know what theirs includes.
And on the calls that count.
Practice builds the habit. Live Assist is there when it’s a real client — listening along and suggesting the next move, and the approved wording, while the conversation is still happening.
- Grounded in your approved playbook — you build a knowledge base once: services and fees, your costs and charges wording, approved risk and performance statements, your suitability process, and what may never be promised.
- Ask it mid-call — “what’s our minimum for a discretionary mandate?” is answered on screen, silently, instead of a guess or a promise to come back.
- A report afterwards too — topics raised, how the call ended, talk ratio, interruptions.
- Kollup keeps no recordings. Audio is transcribed as it happens and discarded — only text is stored, inside your own account. Any call recording you’re required to keep stays with your own systems.
Seats and minutes. That’s the whole model.
Every plan has the whole product — voice, text, Live Assist, 28+ languages, unlimited scenarios, coaching reports. What changes is how many people are on it and how much practice each one gets. Same plans as the rest of Kollup.
How many people
One seat per person — relationship managers, advisers, paraplanners moving into advice, fund sales. When someone moves on, reassign their seat the same day; you pay for the chair, not the name on it.
How much practice
A monthly pool of minutes shared across the firm. A graduate intake uses plenty; experienced advisers rehearsing one difficult review use little. Rolling out a new service or new wording to everyone? Email us and we add minutes to that month’s invoice.
So let’s work out what your firm actually needs
Tell us how many people talk to clients, which services they offer and which markets they cover, and we’ll tell you what it costs — including if Kollup isn’t the right fit for you yet.
30 minutes · no slide deck · we build one of your typical clients live on the call
What wealth and investment firms ask on the demo
What should wealth management sales training cover?
The whole client relationship: winning a first meeting, running a fact-find that uncovers real goals and capacity for loss, explaining a recommendation and its costs clearly, handling fee and performance objections, and the reviews and difficult calls that decide whether a client stays.
Most wealth management sales training covers those in workshops. What it usually lacks is repetition — enough practice conversations that an adviser has heard “I can do this myself with ETFs” many times before a real client says it. That’s the part Kollup handles.
Isn’t “sales” the wrong word for advice?
In a way, yes. What Kollup trains is the conversation: understanding the client, explaining clearly, handling concerns honestly and agreeing the right next step. The scoring rewards discovery and clear explanation, not pressure — and you can weight suitability questions so that skipping them costs more than any objection handled well.
Can Kollup help with MiFID II training?
It adds the part a test can’t: practice under pressure. Put your suitability process, costs and charges wording and risk warnings into the scenario, build clients who test them, and weight those moments in the scoring. The report shows exactly what the adviser asked and said.
Kollup is a training tool, not a compliance system — your compliance team still owns the rules, and your own training and competence records remain the formal evidence.
Can we check that advisers ask the right suitability questions?
Yes. Use the focus areas to spell out what must be covered — objectives, time horizon, capacity for loss, knowledge and experience, sustainability preferences — and the discovery score leans on it. The report quotes what was asked and points to what was missed.
Does it work for private banking training?
Yes. Build the clients your relationship managers actually meet — the entrepreneur after a business sale, the family with assets across three banks, the heir who doesn’t know you — and let them rehearse acquisition, consolidation and review conversations before the real ones.
Does it work for fund sales and asset management distribution?
Yes. Build the fund selector with a crowded buy list, the adviser who defaults to passive funds and the institutional investor who wants your process explained in ten minutes. Salespeople practise the pitch, the performance conversation and the fee discussion.
We record client calls under MiFID II. Does Kollup replace that?
No. Kollup doesn’t keep recordings at all — audio is transcribed as it’s spoken and discarded, and only text is stored in your own account. Practice calls aren’t client calls; for real calls, Live Assist works alongside whatever recording your own systems already do.
Should we put real client details into scenarios?
No need, and we’d advise against it. Build realistic but fictional clients — the situation, goals and objections are what make the practice useful. Everything you do enter is stored as text inside your own company’s space, isolated at the database level from every other customer. Our Data Processing Agreement is published for your due diligence.
Which languages can advisers practise in?
28+, including English, German, French, Italian, Spanish, Russian, Arabic, Hebrew, Greek, Turkish, Chinese and Japanese. The language is set per scenario, and reports can come back in one language for the whole firm, so a supervisor can review a conversation in a language they don’t speak.
Do you work with firms outside Cyprus?
Yes. We’re based in Limassol, but Kollup runs in the browser and onboarding happens on a call, so where your firm is makes no difference to how it’s set up.
Bring us the client conversation your advisers dread
Thirty minutes, no slide deck. Tell us who your clients are and the conversation your newer advisers find hardest — we’ll build that client live and run it on the spot. If it isn’t convincing, you’ll know inside five minutes.
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