AI sales roleplay & live coaching

Let them make their mistakes here — not on your best lead.

Kollup gives every salesperson a realistic AI client to practise against, on demand. They run the call. They handle the objections. They get a scored coaching report in seconds — not a “nice job” from a manager who listened to one call last quarter.

30-minute demo · no slides, we run a live practice call · pick any time that suits you

  • Set up in an afternoon
  • Nothing to install
  • Audio is never stored
  • 28 languages
The problem

Sales training happens once. Selling happens every day.

New reps learn on live prospects, which is expensive. Managers can only listen to a handful of calls. Roleplay depends on someone being free — so it quietly stops happening. Kollup makes practice something a rep can do at 8pm on a Tuesday, as many times as they need.

Unlimited

Practice attempts per scenario. The AI client never gets bored, never gives an easy pass, and never has a bad day.

Every call

Scored on the same rubric — so you can actually see who’s improving and who needs help, week over week.

Minutes

From “here’s our new product” to a working practice scenario your whole team can run. No content team required.

How it works

Three steps. That’s the whole product.

You describe the customer you want your team to get better at. Kollup becomes that customer.

  1. 1

    Build the scenario

    Describe your product and the client you’re up against — their role, their mood, the objections they’ll throw. Choose the language they speak in and the voice they speak with, then send the scenario to one rep or the whole team. Paste in a page from your website and Kollup drafts it for you. Add “focus areas” and the scoring will weight them.

    Manager · 5 minutes
  2. 2

    The rep runs the call

    They hit Start call and talk to a real voice that stays in character, pushes back, and hangs up if they lose it. No scheduling, no partner needed. Prefer to type? Text mode works the same way.

    Rep · until the client hangs up
  3. 3

    The report lands

    Seconds after hanging up: an overall score, four sub-scores, what they did well, and exactly what to fix next time — quoting their own words back to them. Managers see the whole team’s trend.

    Automatic · instant
Coaching that scales

Feedback specific enough to act on

“Be more confident” isn’t coaching. Kollup scores the call against a consistent rubric and tells the rep the one thing to change — with the moment it happened.

  • One rubric, every rep. Discovery, objection handling, product knowledge and closing — scored 1–10 the same way each time.
  • Your emphasis, not ours. Tell Kollup what matters this quarter and the scoring weights shift to match.
  • Full transcript attached. Every report is shareable and saveable as a PDF for one-to-ones.
  • Progress you can see. Scores over time per rep, so onboarding stops being a guess.
Languages

Your reps sell in their language. So does the AI client.

Practice calls, Live Assist and coaching reports all run in 28 languages — the whole product, not a cut-down version of it. Set the language on the scenario, and the client answers in it the way a real buyer in that market would.

  • English
  • Greek
  • German
  • French
  • Spanish
  • Italian
  • Portuguese
  • Dutch
  • Polish
  • Russian
  • Ukrainian
  • Czech
  • Slovak
  • Bulgarian
  • Romanian
  • Hungarian
  • Turkish
  • Swedish
  • Danish
  • Norwegian
  • Finnish
  • Hebrew
  • Arabic
  • Hindi
  • Japanese
  • Korean
  • Chinese
  • …and more on request
Accents

The client’s voice is cast to the market you sell into — Gulf or Egyptian Arabic rather than only Modern Standard, Levantine for Jordan and Lebanon, Kenyan English for East Africa. Tell us the accent your buyers actually have and we cast a native voice for it.

Captions

Switch on live captions and the rep reads along while they talk. It takes the fear out of practising in a second language — and it is the fastest way to get someone call-ready in a market they weren’t hired for.

Reports

Coaching reports follow the language of the call, or you fix them to one language for the whole company — so a manager in London can read the feedback from a call that happened in Warsaw.

Kollup Live Assist

And when it’s a real customer, we’re still in the room.

Practice makes people better. Live Assist keeps them sharp when it counts. Open it before a real call — on speaker, over video, or face to face — and Kollup listens along, suggesting the next move as the conversation develops.

  • Grounded in your own playbook — you build a company knowledge base once: what you sell, your approved answers to the objections you hear every week, and the facts reps need mid-call. Paste your website and Kollup drafts it for you.
  • Ask the playbook mid-call — “what’s our SLA?” is answered on screen, silently, from that same knowledge base.
  • A report afterwards too — objections raised, outcome, talk ratio, interruptions.
  • Audio is never stored. It’s transcribed and discarded — only text is kept.
Industries

Built for desks that live on the phone.

The product is the same everywhere. What changes is the client your team is up against, and the objection they’ve stopped knowing how to answer. Some desks have a page of their own — for the rest, we build your first scenario together on the demo.

Pricing

You don’t pay for features. You choose how much your team practises.

Every plan has the whole product — voice, text, Live Assist, unlimited scenarios, coaching reports. The only thing that changes is how many reps are on it and how much practice each one gets.

In every plan, on every tier

No feature gates. Nothing held back for the expensive version.

  • Voice practice calls — a real spoken conversation with an AI client who pushes back
  • Text practice — same scenario, same scoring, for reps who’d rather type
  • Live Assist — real-time coaching during actual customer calls
  • Unlimited scenarios — build as many as you like, change them whenever
  • Scored coaching reports — with the full transcript, saveable as PDF
  • Team progress over time — so you can see who’s improving and who needs you
  • 28 languages — practice, Live Assist and reports, with the client’s accent cast to your market
  • Your company knowledge base — what you sell, your objection answers, the facts reps need mid-call
  • Scenarios assigned per rep — send the right practice to the right person, or to everyone
  • Live captions — subtitles during voice practice, for reps working in a second language
1

How many reps

One seat per person on your team. Reassign a seat freely when someone leaves — you’re paying for the chair, not the name on it.

2

How much practice

A monthly pool of practice minutes, shared across everyone. A rep preparing for a big account can use more; someone on holiday uses none. Top up any month you need more.

So let’s work out what your team actually needs

Tell us how many reps you have and how often you want them practising, and we’ll tell you what it costs — including if Kollup isn’t the right fit for you yet.

30 minutes · no slide deck · we build one of your scenarios live on the call

Questions

The things people ask on the demo

Do we have to install anything?

No. Kollup runs in the browser. Reps click a link, allow the microphone once, and they’re on a call. There’s nothing to deploy, no IT ticket, and nothing to connect to your phone system to get started.

Is it actually a voice call, or a chatbot?

Voice. The rep speaks, the AI client speaks back in a natural voice, interrupts, gets impatient, and will end the call if it’s going badly — the same way a real prospect would. Reps who’d rather type can switch to text mode, and both produce the same scored report.

Can our team practise in a language other than English?

Yes — 28 of them, including Greek, Arabic, Hebrew, Turkish, Russian, Ukrainian, Hindi, Japanese and most of Europe. You set the language on each scenario, so the same team can rehearse a German call and a Gulf Arabic call side by side.

Accent matters as much as language, so the client’s voice is cast to the market: Egyptian or Gulf Arabic rather than only Modern Standard, Levantine for Jordan and Lebanon. Tell us on the demo which markets you sell into and we set the voices up with you. Reports can follow the call’s language or stay in one language for the whole company.

What happens to our call recordings?

Audio is never stored. It streams to the speech-to-text service, gets converted to text, and is discarded — we keep only the transcript, which lives in your company’s own space and is never visible to any other customer. That applies to practice calls and to Live Assist.

Every account is isolated at the database level, so one company can never see another’s scenarios, calls or reports.

How long does it take to set up?

An afternoon, realistically. We’re onboarding the first teams personally, so we’ll set your account up with you on a call: we write your first scenario together (or paste your product page and let Kollup draft it), then you invite your team and they can start practising the same day.

Can we make the scoring match how we sell?

Yes. Every scenario has a “focus areas” field — write what matters for that call (discovery depth, staying off price, a specific qualification framework) and the scoring weights toward it. The four sub-scores stay consistent so you can still compare reps fairly.

What if we run out of minutes?

Nothing breaks. You can purchase additional minutes, or switch to a higher monthly plan.

Is our data handled in line with GDPR?

Yes. We store the minimum needed to run the service — account details and call transcripts — never raw audio. You can export or delete a person’s data from the Team page at any time, and we’ll sign a data processing agreement. Bring your specific requirements to the demo and we’ll go through them properly.

See it run a real call

Thirty minutes, no slide deck. You describe a customer your team struggles with, and we’ll build that scenario live and run the call on the spot. If it isn’t convincing, you’ll know inside five minutes.

Pick a time that suits you — the calendar only shows slots we’re actually free.

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